The straight answer
Google Ads can work really well for some businesses and be a complete waste of money for others. The difference comes down to one thing: what is a single customer worth to your business?
The simple maths
If someone clicks your Google ad, it typically costs anywhere from ₹50 to ₹500 depending on your industry and location. Not every click becomes a customer — if 1 in 10 people who contact you actually buys, you're spending 10x the cost per click to get one sale.
If a customer is worth ₹50,000 to you, spending ₹3,000–5,000 to acquire them makes complete sense. If a customer is worth ₹2,000, the same spend leaves you in the red.
When it works well
- High-value services — lawyers, doctors, architects, agencies, consultants
- Products people actively search for when they need them urgently — plumbers, electricians, AC repair
- Businesses with a clear, fast conversion — someone calls, you quote, they book
When it doesn't make sense yet
- Your website isn't set up to convert visitors — no clear contact, slow loading, poor mobile experience
- Your average sale value is low and your margins are thin
- You're in a category where people need to see you multiple times before buying — then SEO and content work better long term
Our honest recommendation
For most small businesses in Assam, we'd say: get your website and Google Business Profile right first. Then test Google Ads with a small budget — ₹10,000–15,000 for a month — to see if it works before committing more.
Ads should accelerate growth, not replace the foundation. If the foundation isn't there, ads just burn money faster.